A website AI search can understand.
Generative engine optimisation without the jargon. We make your website easy for AI assistants to understand: clear business information, real answers and stronger pages. We also show what ChatGPT and Gemini actually answer to your customers' questions, as samples rather than rankings, and we never promise mentions.
No SEO expertise required.
What actually helps
Be understandable
Structured business information so AI systems know exactly who you are and what you offer.
Answer real questions
Concise, factual answers to the questions buyers ask, useful to people, Google and AI assistants alike.
Win the underlying search
AI answers often draw on pages that already do well in Google search, so we improve those first.
Other SEO tools give you data
We tell you what to do next, and write the fix.
We found an opportunity
Google dataYour vitamin C serum page appeared 1,240 times last month but averages position 11.
We judged it worth doing now
You sell it, buyers search for it by name, and you can realistically win it. Ranked #1 of 23.
We prepared the fix
A new title and description, a 'How to choose' section and 4 FAQs, written for this page.
You approve. You apply. We measure.
Review exactly what changes, then paste the copy-ready change into your site. Then we measure what happens.
Illustrative example (a fictional skincare shop).
Prioritisation, not a to-do list
You don't need 100 content ideas. You need the 3 worth doing this week.
Before anything reaches you, we check it. Do you actually sell this? Are people searching to buy, or just to learn? Is a competitor already winning it? How close are you? How much work is it? What worked last time?
Everything else waits in a backlog, along with the reason it waited.
Expand your vitamin C serum collection page
Real buyer searches · ranks #11 · you stock it
Add FAQs to your skincare category
Quick to approve · answers real buyer questions
Write a guide to body detox cleanses
6,600 searches, but people are researching, not buying. You don't sell detox.
Shorten 6 product titles
Housekeeping. Real demand comes first.
Illustrative example (a fictional skincare shop).
Less dashboard. More done.
How it works
From website to ready-to-apply fix
Connect your business
Add your website, and optionally connect Google for your real search data.
We find what's worth doing
We analyse your site, your Search Console data and market demand, then pick the best few actions.
We create the improvements
Page updates, new pages, titles, FAQs, schema. Written for your business, with facts flagged for you to confirm.
You approve
See exactly what the change is before you apply anything to your site.
You apply it. We measure.
Every fix comes copy-ready: the exact text, and where it goes. Paste it in, then we measure what happens next. One-click WordPress publishing is coming soon.
Find out what you're missing.
Get your first website visibility audit free. No card. No SEO knowledge required.